If you've ever wondered what it would look like if Apple designed a camera, this should give you a pretty good idea of just that. Jony Ive, Apple's chief of design has partnered up with Marc Newson to redesign a Leica M for charity. Read on for more photos and details on the one-off unit!
M, for (RED)
The Leica M for (RED), it's designated as, is said to have been the result of 561 models and 1000 prototype parts over the course of 85 days. Being shaped by renowned designers Jony Ive and Marc Newson, it doesn't come at a surprise that the camera features clean lines on an anodized aluminum shell - it's almost as if it were an Apple product! The specs will match those of a standard Leica M 240, and the body will come bundled with a matching Summicron 50mm f/2 ASPH lens.
The M for (RED) is expected to go for anywhere between half a million to three quarters of a million at the Sotheby’s auction on November 23, 2013. However, seeing as how rare it is for Jony Ive to put his mark on a product not made by Apple, it wouldn't come at a surprise if some collector felt like dropping a cool million for the one of a kind camera. All proceeds go toward The Global Fund to fight AIDS, so it would all be for a good cause anyhow.